The Reef-World Foundation, DiveAssure, and ZuBlu are launching a new collaboration to champion marine conservation while promoting sustainable diving practices. The symbiotic partnerships aim to increase awareness and implementation of environmental standards in the marine tourism industry through the Green Fins initiative, spearheaded by Reef-World in partnership with the UN Environment Programme.
Businesses have a unique opportunity to create a long-lasting impact through partnerships with conservation organisations. These partnerships show how tourism can go hand in hand with sustainability when businesses join forces with conservation organisations. By working together, these organisations and companies demonstrate their dedication towards sustainability and open doors to endless opportunities for growth and success in the tourism industry that benefit the people and the planet.
As the number of divers continues to grow and make a comeback post-pandemic, studies have shown that there’s a strong demand for sustainability education from dive tourists. This resulted in the partnership between Reef-World, DiveAssure and ZuBlu to promote sustainable diving practices through one of Green Fins tools, the Green Fins Diver e-Course. The course is designed for recreational divers to build on their existing scuba diving knowledge and provide them with the skills and confidence to conduct environmentally friendly diving trips. This, in return, empowers them to use their consumer power to demand more sustainable practices.
Chloe Harvey, Executive Director at The Reef-World Foundation, said: “We’re thrilled to be taking this step with these two wonderful companies. This is a truly symbiotic partnership, one that furthers the business priorities of DiveAssure and ZuBlu, as well as delivering on our conservation objectives. Reef-World has a long history of working with sustainability leaders in the diving industry, and with their support, we look forward to diving into a future where sustainability is at the heart of every dive adventure.”
What the partnerships entail for divers who have completed the Green Fins Diver e-Course:
- Get 20% off worldwide diving accident and dive-travel insurance from DiveAssure.
- Get 5% off scuba diving holidays booked with ZuBlu, a dive travel agency which has over 800 carefully chosen resort and liveaboard partners across 100 dive destinations worldwide.
- Reef-World to provide 10% off on Green Fins Diver e-Course for all DiveAssure and ZuBlu customers and members.
Besides offering a discount on their diving accident and travel plans, DiveAssure proudly supports top Green Fins Members across the globe with grants to fulfil their sustainability and conservation goals. Founded in 1999, DiveAssure has a goal of not only providing scuba divers with everything they might need in terms of safety and medical assistance, they are also committed to sustainability and the protection of our ocean. They champion responsible diving, endorse marine conservation, and continuously strive to minimise environmental footprints. Every quarter, DiveAssure evaluates initiatives proposed by Green Fins members — be it beach or reef cleanups, coral propagation, or setting up marine life nurseries. Dive centres keen to collaborate on such impactful endeavours are encouraged to reach out to info@greenfins.net for further details.
Tal Tamir, Business Development & Community Chief at DiveAssure, said: “We are thrilled about our new partnership with The Reef-World Foundation. We believe that sustainable diving is a key factor in preserving the beauty and biodiversity of our ocean. And that through education, we can raise awareness and drive positive change. The Green Fins courses empower divers and operators with knowledge about marine conservation, sustainable diving practices and the importance of protecting the ocean and its ecosystems — knowledge we encourage all our members to have. Green Fins Members are welcome to apply for funding for their blue-green initiatives, which are considered quarterly. Let’s do good together!”
With the “Explore the blue. Dive green.” tagline, ZuBlu celebrates sustainable businesses and encourages divers to be more environmentally conscious while on their adventures to contribute to a healthier ocean. Reef-World has proudly collaborated with ZuBlu since 2018, and this new partnership model represents a transformation in the impact they can have together. Their mission centres around improving the way travellers engage with the ocean. They believe every dive starts at home, and every decision made in planning a holiday can make a difference to the marine environment. With access to information on the sustainable practices implemented by their featured resort and liveaboard partners, they can ensure their customers find sustainable operators to book their ocean adventures with.
Adam Broadbent, co-founder and CEO at ZuBlu, said: “We are delighted to be deepening our collaboration with The Reef-World Foundation to further encourage more conscious divers. At ZuBlu, we want to empower our guests to be a force for good on their scuba diving adventures. And we are delighted to be rewarding Green Fins Divers with a 5% discount to acknowledge their commitment to the ocean.”
