IUCN’s Global Ocean Director underscored the need for sustainable financing in marine conservation, reinforcing Green Fins’ role in protecting Indonesia’s marine ecosystems
IUCN (International Union for Conservation of Nature) Global Ocean Director, Minna Epps, has spotlighted Green Fins Indonesia along with a call for stronger business models that sustain marine conservation. Speaking at the inaugural session of Bali Ocean Days 2025 held on 7-8 February, Epps emphasised the need for sustainable financing to support and scale marine conservation initiatives such as Green Fins.
Activities earlier in the week with the Coral Triangle Center in Sanur and Ceningan Divers in the Nusa Penida Marine Protected Area shaped the IUCN Ocean Director’s message at the conference and showcase, aligning with the theme of the blue economy and impact finance to sustain marine ecosystems.
“Tourism has such a big impact on marine biodiversity, and we need it to adhere to a certain code of conduct,” Epps said. “That is why through our funding facilities, we worked with The Reef-World Foundation advancing Green Fins so dive operators can become certified with standards. But this kind of initiative has been around for a long time and it’s also a tool used to improve [MPA management], but it needs to come with a business model. I also believe in market-based instruments to evolve this programme.”
IUCN’s visit is part of their Blue Natural Capital Financing Facility (BNCFF), which supports at least 21 projects around the world, building the business case for investing in the future of our ocean.
In Indonesia, the project supported by IUCN was developed in partnership with The Reef-World Foundation, the Coordinating Body on the Seas of East Asia (COBSEA) and the Coral Triangle Center, which serves as the local implementing organisation for Green Fins. The initiative engages marine tourism businesses through voluntary sustainability certification based on the only internationally recognised environmental standards for diving and snorkelling operations. Green Fins’ activities aim to reduce negative environmental impacts associated with marine tourism activities as well as improve the management of marine protected areas.
IUCN’s promotion of Green Fins in Bali Ocean Days signals the need for greater private sector engagement in marine conservation across Indonesia and beyond.
Investors, donors, marine tourism operators and stakeholders looking to support scalable marine conservation solutions are encouraged to explore opportunities with The Reef-World Foundation, the international coordinator of the Green Fins initiative.
To learn more about sustainable marine tourism and how to get involved, visit www.reef-world.org.
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