GROUNDTRUTH, a story-led material innovation company that is fast forging a reputation for its next generation travel gear, is thrilled to announce its collaboration with the world’s largest diving association – PADI – on a range of pioneering submersible bags.
Entitled UNDA, Latin for wave, the collaborative range sets a new standard in sustainable design, with the GROUNDTRUTH team transforming the standard drybag into a future-focused travel companion, representing the two partners’ shared philosophy of ocean and environmental protection.
The 100% recycled bag range’s proprietary material is made from plastic waste including ghost fishing nets, post-consumer Nylon and plastic bottles. It is used alongside GROUNDTRUTH’S own patent-pending GT-OCO-CO2® hardware range, made from recycled plastic and captured CO2 emissions.
With a presence via 6,600 dive centres and resorts in 184 countries and territories throughout the world, PADI has amassed a hugely engaged community of 30 million+ divers to date. This collection creates a platform to highlight the shocking / mind blowing impact of plastics affecting our blue planet while actively contributing to its removal – empowering people from around the globe to take meaningful action to protect what they love.
GROUNDTRUTH co-founder & CEO, Georgia Scott said
“We are incredibly excited to partner with PADI on this project which will be launched via PADI’s global diving network and via our own channels,” said Georgia Scott, Co-founder and CEO of GROUNDTRUTH. “Ghost fishing nets account for over 50% of all plastic waste in our oceans, causing irreversible damage to global marine ecosystems. By combining our expertise in innovative design with PADI’s dedication to Ocean conservation, we aim to make a significant positive impact through the repurposing of these harmful plastics. GROUNDTRUTH was created with the value that all consumer products should contribute to a safer planet.”
“We are proud to collaborate with GROUNDTRUTH, as this partnership exemplifies our shared mission to mobilize the global community of Torchbearers who actively explore and protect our ocean,” said Lisa Nicklin, Vice President of Growth and Marketing for PADI Worldwide “Together, we’ve revolutionized the way that divers can carry around their essentials while elevating their commitment to protecting the place they love. It’s truly a product line designed by divers, for divers.
The UNDA range will be available for pre-order through https://www.groundtruth.global from the 3rd of February 2025 with PADI members being given the first opportunity to buy via their channels. Join us in this pioneering initiative to explore, protect, and preserve our oceans for future generations.
For more information about the GROUNDTRUTH x PADI collaboration, please here.
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