PADI® is helping its global membership of 6,600 PADI Dive Centers and Resorts tap into one of the world’s most powerful trip-planning tools— Google Things to do—through the integrated PADI Adventures platform.
This integration allows PADI Members’ offerings to appear on Google Search, Maps, Travel, and Business Profiles, directing millions of new consumers straight to Members’ listings on the PADI Adventures booking page.
With over 82 billion visits in September 2024 alone, Google.com is a top global source for trip planning, with PADI Members who create Google Things to do listings benefiting from offering a seamless booking experience and boosted conversions – making it easier than ever for divers – and future divers – to find, compare, and book directly with PADI Members.
“According to Arival’s 2024 Global Operator Landscape Study, the majority of small to medium-sized tour operators still haven’t activated Google Things to do,” explains Valette Wirth. “This presents a unique opportunity for PADI Members to gain a competitive edge by leveraging this high-visibility platform and obtaining more bookings.”
For members seeking more information on how to set up or optimize their Google Things to do listing, reach out to your dedicated PADI Regional Team.
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